"New year, new me" isn't just one of those overused phrases that apply to the arrival of 2019—if your vanity is crowded with products you picked up years ago, it may be time to introduce the saying to your hair and makeup rituals. Just because there's still a little product left in that tube of Lipstick you bought back in 2014, doesn't mean you should actually use it, and since most beauty products aren't marked with a sell-by date, figuring out exactly when to toss them can be problematic. To take the guesswork out of the process, we put together a guide to aid you to decipher when it's time to toss out your beloved beauty products, and how to lengthen their lifespan. Because who says that a new year, new you attitude can't be extended to your makeup bag?

Lipstick and Lipgloss

Rest assured that your KKW Lip Kit is safe for the next year or two. Typically, lip colors and glosses have a shelf life of 18 to 24 months, but that can fluctuate depending on how well the pigments and oils hold up. If you notice an odd smell or a change in color, discard the product.

Foundation and Concealer

Foundation can last anywhere from six months to a year, provided that contact with the neck of the bottle is minimal to prevent germs from getting into the formula. Concealer also has a shelf life spanning anywhere from a year to 18 months, but again, keep your brushes or sponges clean so that bacteria won't cause the color to change, and if you use your fingers to blend it on, wash your hands prior to application.

Powders, Bronzers, and Blushes

Powder-based products should be fine anywhere from 2 to 3 years as long as the color hasn't faded and your makeup tools are (for the most part) clean. Their cream counterparts are also in for a pretty long haul, with a lifespan of roughly a year, though you'll want to throw them out if they start to dry up or the texture changes.

Eye Makeup

Since products like mascara, liner, and shadows are concentrated around your eye area, you'll want to pay closer attention to changes in these formulas to avoid getting an infection. Your mascaras and liquid liners should last up to a year, provided that they don't dry out or get clumpy before then, but if your mascara isn't kept in a cool, dry place for storage, replace it every 3 to 6 months. Both powder eyeshadows and eyeliner pencils can last up to two years, though cream formulas lose moisture much quicker and may need to be tossed after six months. Gel liners are the most precious of the bunch and tend to dry out on their own after 2 to 4 months.


The shelf life of your skin care can vary depending on whether it's housed in a jar or bottle, with the latter lasting around a year. Products in jars can be slightly more complicated if you use your fingers to scoop out the cream, as this can introduce bacteria to the formula, so extend the typical lifespan of 6 to 9 months by using the tiny spatula often included with your moisturizer. As for your cleansers, toners, and serums, they should be good anywhere from 6 months to a year.

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